Now as a man of very varied style this could consist of any number of brands, but I will try to narrow it down to my absolute favourites. This article may also consist of brands I own very little of, however if it is a brand that consistently puts out clothes, I would love to wear it has warranted an inclusion on this article. There is a great variation in price of these brands, and I will keep it narrowed down to 10 for the sake of conciseness.
Gucci
Gucci is mental and for that I love it. A brand that is truly luxury fashion, Gucci has mastery of everything from footwear and accessories to clothing. Gucci clothes possess qualities which are both timeless and bang on trend. My favourite items by the Italian Giant are its classics which have been reinvented under Alessandro Michele, think Jordaan loafers and applique shirts. A brand that masterfully combines opulence with ease of wear.
AMI
Again a brand I have a great affinity towards. AMI is what I imagine every fashionable Parisian wearing. Their items are just so wearable and yet unique. It is one of the few brands I would look at and want to buy almost everything they sell. The brand does classic Parisian but with a modern twist.
Uniqlo
My undisputed king of basics. For everything from chinos to white tees to socks Uniqlo is my first point of call. Everything is just so well made and yet so affordable. The supima cotton tees feel better than tees that cost twice as much. Uniqlo also isn’t afraid to delve into more experimental clothing through its various collaborations. Chief among which Uniqlo U. A timeless and cool capsule collection created twice a year by the former head honcho of Hermes, Christophe LeMaitre.
Allsaints
A one stop shop for Rock n’ Roll cool. Allsaints is a brand that knows what it wants to do and does it very, very well. The showpiece is of course the incredible leather jackets. In beautifully soft leather and a variety of great styles they are among the best you can buy for a reasonable price. Allsaints also does many other great items of outerwear and the winter overcoats they offer are also fantastic. Add to this some great printed Cuban collar shirt for the summer and you have great offerings for every season.
Levi’s
The original jean and still one of my favourites. Levi’s have been doing there thing for over a hundred years and have managed to stay relevant in that time. Making the successful leap from workwear to fashion Levi’s have gone from strength to strength. They offer an incredible variety of jeans in a variety of fits and their 511’s are among my favourite jeans. A ridiculous number of washes and the perfect cut. To supplement their jeans Levi’s also make the original and one of the best trucker jackets and the rest of their offering is not to be sniffed at. A retro logo helps bring in some sportswear vibes. However, the real showpiece is Levi’s denim.